Michael J. Silverstein,Neil Fiske: Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them



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Author: Michael J. Silverstein,Neil Fiske
Number of Pages: 320 pages
Published Date: 03 Sep 2008
Publisher: Penguin Putnam Inc
Publication Country: New York, United States
Language: English
ISBN: 9781591840701
Download Link: Click Here
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